Advertising (Meta Ads)
Therapy and clinical training have small, specific audiences — which is exactly why Meta Ads work well when handled properly. We run targeted campaigns timed around your intake dates, your ideal clients, and the ethical line that comes with marketing mental-health work.
Everything this service covers.
Campaign Strategy
We map your funnel, audience and creative concept before a penny is spent — so ads have a job to do, not just a budget to burn.
Creative Production
Ad images and short-form video produced in-house, written with the sensitivity therapy work requires. No stock photos, no shouty hooks.
Management & Reporting
Day-to-day campaign management, weekly check-ins, monthly reporting. We're upfront about what's working and what isn't.
Performance, without the dark patterns.
We don't run scarcity-tactic, fear-led ads — they don't fit therapy work, and they're not effective long-term. Instead, we build ads that feel like the rest of your brand: calm, considered, and clear about what's on offer.
- /01Built around your intake dates — launches timed to fill cohorts and waitlists.
- /02Targeted to qualified professional audiences for training & CPD programmes.
- /03Ad creative that respects your professional body's marketing guidance.
- /04Honest reporting on cost-per-lead, cost-per-booking, and what we're changing each week.
How this service runs in practice.
Discovery
Goals, audience, intake dates and budget. We agree the success metric before anything goes live.
Audience & Creative
Audience research, creative concepts, copy and visuals produced and approved by you.
Launch
Campaign builds, tracking and pixel checks, soft-launch with budget controls in place.
Iterate
Weekly optimisations, weekly check-ins, monthly reports — refining audience, creative and budget as data comes in.
Meta Ads pricing
These are management fees — what you pay us to plan, build and run the campaign. Your advertising budget is paid separately, directly to Meta, and stays entirely under your control.
Single Campaign
Testing whether ads work for your practice
- One campaign researched, built and launched
- Audience research for your clinical niche
- Ad creative produced in-house (image or video)
- Every ad reviewed against your professional body's guidance
- Full performance report at the end
Ongoing Management
Practices wanting a steady flow of the right enquiries
- Continuous campaign management and optimisation
- Regular creative refreshes and A/B testing
- Ongoing audience refinement as data comes in
- Monthly reporting on cost-per-enquiry and cost-per-booking
- Full access to your own ad account — we work transparently
Launch Campaign
Filling a cohort, intensive or course intake
- Built entirely around your intake dates
- Multi-stage funnel from awareness through to application
- Landing page guidance so the campaign has somewhere strong to land
- Retargeting for people who showed interest but didn't apply
- Reporting through to enrolment, not just clicks
Ad spend is separate and paid directly to Meta. For a UK therapy campaign we'd typically suggest £20–£60 a day while it runs, with a clear stopping point agreed in advance. We'll size it to your goals honestly — spending more than a campaign needs helps nobody.
All prices are a starting point — every project is quoted individually once we understand your practice and what you're trying to achieve. If budget is tight, say so on the call and we'll be honest about what's realistic. See how payment works.
The tools behind the work.
The tools we rely on for this service — chosen for their quality, reliability and professional-grade results.
Part of a bigger system.
Ads are only as good as the landing page they point at. We pair advertising with web design (programme landing pages), video production (short-form video ads almost always outperform static), and graphic design (clean, on-brand creative variants).
Frequently asked questions.
Email Marketing
Email is the one channel you actually own — no algorithm deciding who sees you. We build custom campaigns and newsletters in MailerLite that…
Let's talk about advertising.
A free 30-minute call to understand your practice and whether this service is the right fit.