Email Marketing
Email is the one channel you actually own — no algorithm deciding who sees you. We build custom campaigns and newsletters in MailerLite that keep your practice in mind between sessions, nurture new enquiries, and fill cohorts and intensives. It works best as part of a wider strategy, amplifying the audience your website, social and ads bring in.
Everything this service covers.
Campaigns & Newsletters
Custom-designed, on-brand emails and regular newsletters built in MailerLite — keeping you gently in mind with the people who've already shown interest in your work.
Automation & Nurture
Welcome sequences, enquiry follow-ups and nurture flows that run in the background — so no-one who reaches out slips through the cracks while you're with clients.
Launches & Reporting
Cohort, intensive and course launch sequences timed to your intake dates, with honest reporting on opens, clicks and sign-ups so we can refine each send.
The channel you own — used with care.
Social platforms rent you an audience; email lets you keep one. Done well, it's the most personal and cost-effective channel there is — and for therapy work, it's a quiet, respectful way to stay in touch without ever feeling pushy.
- /01Custom MailerLite campaigns and templates matched to your brand — no generic stock newsletters.
- /02Trauma-aware tone and content, reviewed against your accrediting body's marketing guidance.
- /03Automated welcome and nurture sequences so every enquiry gets a warm, timely response.
- /04GDPR-conscious list building with clear consent — no bought lists, no spam.
- /05Best paired with your website, social and ads, so the audience you attract actually hears from you.
How this service runs in practice.
Discovery
We map who's on your list (or how we'll grow one), what you want to say, and the moments worth emailing around.
Setup & Design
MailerLite account setup, branded templates, and the automations that should run in the background.
Campaigns
Regular newsletters and timed launch sequences written, designed and scheduled — approved by you first.
Review & Refine
We track opens, clicks and sign-ups, and refine subject lines, timing and content over time.
From first hearing your name to becoming a client — and staying one.
Almost nobody books therapy or a training place the first time they come across you. People circle for a while: they read something, they follow, they think about it, and they come back when they're ready. Email is what keeps you present during that gap — quietly, without pressure. Here's the path we build people through, and what email is doing at each stage.
Awareness
Someone finds you — a Google search, a social post, a colleague's recommendation, a workshop. They don't know you yet, and they're not ready to book. The only job at this stage is to be findable and to feel trustworthy.
Interest
Something makes them want to stay in touch. They download a resource, join your newsletter, or enquire without booking. This is the moment email begins — you now have permission to stay present rather than hoping they remember you.
Consideration
They're weighing it up: is this right for me, can I afford it, am I ready? A welcome sequence and regular, genuinely useful emails answer those questions gently over weeks or months — building familiarity without ever pushing.
Decision
Something tips them into acting — a cohort opening, an availability update, an email that lands on the week they'd had enough. Because you've been consistently present, you're the person they think of first.
Ongoing relationship
Therapy ends, a course finishes — but the relationship doesn't have to. Past clients and delegates are the warmest audience you'll ever have, and they're where returning bookings, referrals and workshop places most often come from.
What email marketing is actually for
Nurturing relationships
Most people aren't ready when they first find you. A quiet monthly email keeps you in mind through that waiting period, so when the moment comes they already know your voice.
Filling cohorts and workshops
A timed launch sequence around an intake date does the follow-up that turns interest into enrolments — the reminders you'd never get round to sending manually.
Encouraging returning clients
Sharing new services, refresher sessions, groups or a CPD day gives past clients and delegates a reason to come back. It costs far less than finding someone new.
Building referral networks
Fellow professionals who hear from you regularly refer to you more often. A newsletter aimed partly at colleagues quietly compounds over time.
Making the most of your other marketing
Your website, social and ads all bring people in. Without email, most of that attention simply leaves. Email is what stops it going to waste.
None of this needs to be pushy. The most effective therapy newsletters we run are short, infrequent, genuinely useful, and easy to unsubscribe from — because trust is the thing that eventually converts, and pressure is what destroys it.
Email marketing pricing
Built in MailerLite, with a one-off setup covering your account, branded templates and sign-up forms. Retainers run monthly and work best alongside your website, social and ads.
Newsletter
Staying quietly in mind with the people who know you
- 4 emails a month, written and designed for you
- On-brand templates matched to your practice
- List management and GDPR-conscious consent handling
- Open and click reporting each month
- Tone reviewed against professional body guidance
Nurture
Turning enquiries into clients without chasing
- Everything in Newsletter, plus:
- Automated welcome sequence for new subscribers
- Enquiry follow-up automations so nobody slips through
- Audience segmentation — the right message to the right people
- A/B tested subject lines and send times
Launch Campaigns
Training providers filling cohorts and intensives
- Everything in Nurture, plus:
- Full launch sequences timed around your intake dates
- Cohort, course and workshop campaigns
- Advanced automation and behaviour-based segmentation
- Reporting through to enrolment, not just opens
Setup
Charged once at the start.
- MailerLite account set up and configured
- Branded email templates built
- Existing list imported and cleaned
- Sign-up forms added to your website
All prices are a starting point — every project is quoted individually once we understand your practice and what you're trying to achieve. If budget is tight, say so on the call and we'll be honest about what's realistic. See how payment works.
The tools behind the work.
The tools we rely on for this service — chosen for their quality, reliability and professional-grade results.
Part of a bigger system.
Email marketing is at its best as part of a wider system. Your website captures enquiries, social and ads grow the audience, and email nurtures them towards booking — which is exactly how we ran it for Fit 2 Practise.
Frequently asked questions.
Full-Funnel Campaigns
Full-funnel work is what happens when you stop thinking about marketing as separate pieces and start treating it as a single, ethical system…
Let's talk about email marketing.
A free 30-minute call to understand your practice and whether this service is the right fit.