The journal · Insights for clinical practice

Trauma-informed marketing notes for therapy professionals.

Practical writing on professional SEO, EMDR-specific marketing, filling cohorts and intensives, and what's shifting in the AI / AEO landscape — for working clinicians and training providers, not other marketers.

Trauma-Informed Website Design: A 2026 Guide for UK Therapists

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For TherapistsMay 2026·10 min read

Trauma-Informed Website Design: A 2026 Guide for UK Therapists

Why Google's Core Web Vitals are now a clinical safety requirement — and how to design a therapy website that delivers 'containment' from the first scroll.

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SEO for EMDR Therapists in the UK: The 2026 Playbook

For TherapistsMay 2026·12 min read

SEO for EMDR Therapists in the UK: The 2026 Playbook

How to rank for 'flashback help' and 'help with trauma loops' when your training calls it bilateral stimulation. The clinical-to-client translation strategy.

Marketing for EMDR Training Providers: Filling Cohorts in 2026

For TrainersApr 2026·11 min read

Marketing for EMDR Training Providers: Filling Cohorts in 2026

From application page to enrolment — the funnel structure that consistently fills EMDR Europe Accredited cohorts and intensives with qualified clinicians.

AI in Marketing: The Great Shift of 2026 (And Why Most Therapy Businesses are Getting Left Behind)

Industry Insights

Industry InsightsApr 2026·8 min read

AI in Marketing: The Great Shift of 2026 (And Why Most Therapy Businesses are Getting Left Behind)

The conversation has moved from 'will AI happen?' to 'how fast is it changing search?'. AEO, Featured Snippets and what therapy practices need to know.

Marketing for Therapists Who Hate Marketing

For TherapistsApr 2026·7 min read

Marketing for Therapists Who Hate Marketing

A quieter playbook for clinicians who'd rather hold sessions than write LinkedIn posts. Five low-effort, ethical habits that compound over twelve months.

Graphic Design for Therapists: How to Design a Flyer That Builds Trust in 2026

For TherapistsMar 2026·6 min read

Graphic Design for Therapists: How to Design a Flyer That Builds Trust in 2026

In a world of endless scrolling, a well-designed printed flyer is still one of the most trust-building touchpoints a therapy practice has.

Filling Therapy Intensives: Landing Pages That Convert in 2026

For TherapistsMar 2026·9 min read

Filling Therapy Intensives: Landing Pages That Convert in 2026

EMDR intensives are now one of the fastest-growing service models in UK private practice. The landing-page anatomy behind a sold-out intensive.

How to Get More Private-Pay Clients for Your Therapy Practice in 2026: 5 Growth Strategies

For TherapistsMar 2026·9 min read

How to Get More Private-Pay Clients for Your Therapy Practice in 2026: 5 Growth Strategies

The old playbook isn't working. Five ethical, trauma-aware strategies for filling a private-pay caseload — without using fear-led ads or scarcity tactics.

Professional SEO for Mental Health Professionals: A 2026 Field Guide

Industry Insights

Industry InsightsFeb 2026·11 min read

Professional SEO for Mental Health Professionals: A 2026 Field Guide

How to rank in a YMYL category without compromising on BACP, UKCP or HCPC marketing standards — the long game for clinical authority.

Social Media Management for Therapists UK: A Practical Guide

For TherapistsJun 2026·8 min read

Social Media Management for Therapists UK: A Practical Guide

Everything UK therapists need to know about managing social media for their practice — which platforms to use, what to post, and when to hand it off.

Video Editing for Therapists: How to Use Video to Grow Your Practice

For TherapistsJun 2026·7 min read

Video Editing for Therapists: How to Use Video to Grow Your Practice

Video builds trust faster than any other medium — but most therapist video content doesn't reflect the seriousness of clinical work. Here's how to do it right.

Why Your Therapy Website Isn't Getting Enquiries (And How to Fix It)

For TherapistsJun 2026·8 min read

Why Your Therapy Website Isn't Getting Enquiries (And How to Fix It)

You built it — but no one's coming. The most common reasons therapy websites don't convert visitors into enquiries, and how to diagnose and fix each one.

Instagram for Therapists UK: Building a Presence That Converts

For TherapistsMay 2026·9 min read

Instagram for Therapists UK: Building a Presence That Converts

Instagram divides UK therapists. The ones who make it work have found a way to show up professionally without performing. Here's the practical approach.

Branding for Therapists: Why Your Visual Identity Matters More Than You Think

For TherapistsMay 2026·7 min read

Branding for Therapists: Why Your Visual Identity Matters More Than You Think

A logo is the last decision you make, not the first. The branding decisions that actually affect client acquisition — and how to make them well.

How to Get Clients as a Newly Qualified Therapist in the UK

For TherapistsMay 2026·9 min read

How to Get Clients as a Newly Qualified Therapist in the UK

Your training prepares you to do the work. It rarely prepares you to market it. The practical first steps that build a private practice — before you feel ready.

How Much Does a Therapist Website Cost in the UK? (2026)

For TherapistsJul 2026·7 min read

How Much Does a Therapist Website Cost in the UK? (2026)

What a professional therapy website actually costs in the UK, what drives the price up or down, and how to know you're paying for the right things.

For TherapistsJul 2026·8 min read

Google Business Profile for Therapists: The 2026 Local SEO Guide

The single most effective free tool for getting found by local clients — and how UK therapists can set it up properly, within professional-body guidance.

Email Marketing for Therapists UK: Newsletters That Nurture, Not Nag

For TherapistsJul 2026·7 min read

Email Marketing for Therapists UK: Newsletters That Nurture, Not Nag

Email is the one marketing channel you actually own. How UK therapy practices and training providers can use it ethically to stay in mind and fill cohorts.

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