Therapy intensives sell through a focused landing page that does one job: explain who the intensive is for, what it involves, and how to apply. The pages that convert lead with the client's problem, set out the format and outcome clearly, and remove friction from the enquiry — not with countdown timers or hype.
Anatomy of an intensive landing page
1. Hero with one specific outcome
Not 'EMDR intensives'. Specifically: 'Three-day EMDR intensive for single-event trauma — Bristol or online.' The more specific, the higher the conversion.
2. Who it's for (and who it isn't)
Intensives aren't right for every client. Stating clearly who it's appropriate for builds trust and saves both parties wasted discovery calls.
3. Format and time commitment
Total hours, day structure, breaks, follow-up sessions included. Be precise.
4. Investment, clearly stated
Intensives sit at a higher price point. Hiding the price under 'enquire for details' kills conversion.
5. A single clear next step
Book the screening call. That's the only CTA on the page.
Intensives work because they match how clients actually want trauma work to feel: contained, finite, and intentional. The landing page's job is to convey that before they ever speak to you.
Adam Watters, Founder, Psyche Creative
The Hutchins Psychology site uses the same single-CTA structure for its workshop and supervision pages — one clear next step, nothing competing with it. See the Hutchins Psychology case study →
We design intensive landing pages for UK therapy practices — built around the screening call, optimised for ethical conversion. See our Web Design service →
Adam works with UK therapy practices, EMDR trainers and mental health organisations on websites, social media and digital campaigns. He started Psyche Creative to give clinicians a marketing partner who understands the sector — and won't compromise on professional standards to get results.
