Social Media Management
Social is where many clients quietly observe before reaching out — and for clinical work, the tone matters more than the volume. We create trauma-aware content that grows trust without compromising the seriousness of what you do.
Everything this service covers.
Content Creation
Scroll-stopping visuals, captions and short-form video that reflect your practice's tone. Built for credibility and quiet authority, not for hype.
Account Management
Stay consistent without the weekly scramble. We manage your channels day-to-day, keep your feed polished, and respond to engagement with care.
Insights & Reporting
We track what's working — post performance, audience behaviour, reach — and use those insights to refine the plan month by month.
Ethical social media. Without the noise.
We don't chase trends that don't suit clinical work. Instead, we build a quiet, steady presence that earns trust over time, signposts your services clearly, and never asks you to perform.
- /01Trauma-aware language and imagery, reviewed against BACP / UKCP / HCPC marketing guidance before posting.
- /02Monthly content calendars approved by you, scheduled and managed end-to-end.
- /03Reels & short-form video supported by our in-house video editing for clients who want more reach.
- /04Honest monthly reporting — what worked, what didn't, what we're changing.
How this service runs in practice.
Discovery
We map your audience, ethics and tone of voice — what you'll talk about, and what you won't.
Strategy & Planning
Monthly content plan, content pillars and creative direction aligned to your practice and goals.
Creation & Scheduling
Graphics, captions and short-form video produced and scheduled — approved by you each month.
Review & Refine
We analyse performance and refine the plan as we go. Small, honest improvements every month.
Social media pricing
All retainers begin with a one-off setup fee covering strategy, channel audit, content pillars and branded templates. Retainers run monthly with an initial three-month term, and engagement and mentorship scale as you move up.
Lite
Practices who want a steady, credible presence
- 1 reel and 1 static post every week
- Up to 3 platforms managed
- Captions, hashtags and scheduling handled
- Monthly content calendar for your approval
- Email support throughout
Core
Practices ready to grow rather than just maintain
- Everything in Lite, plus:
- 2 reels and 2 static posts every week
- Up to 5 platforms managed
- Community management and active engagement
- One 30-minute strategy call each month
- Monthly performance reporting with what we're changing and why
Full
Practices and training providers who want serious momentum
- Everything in Core, plus:
- 3 reels and 2 static posts every week
- Unlimited platforms
- Full engagement mentorship — we grow the audience with you
- Two 1-hour calls each month
- Priority turnaround and proactive growth strategy
Setup fee
Charged once at the start of any retainer.
- Channel audit and competitor research
- Content pillars built around your practice
- Branded post templates
- Profile and bio optimisation
Coaching & mentorship
For practices who'd rather create their own content — with someone in their corner.
- Two hours of teaching each month over call
- Email support between sessions
- Content research and ideas for your niche
- Guidance on filming, editing and posting well
Engagement and mentorship scale with the retainer — at Full you get two 1-hour calls a month and full engagement mentorship, not just content delivery.
All prices are a starting point — every project is quoted individually once we understand your practice and what you're trying to achieve. If budget is tight, say so on the call and we'll be honest about what's realistic. See how payment works.
The tools behind the work.
The platforms we manage and the tools we use to produce content — all chosen to serve ethical, effective therapy marketing.
Part of a bigger system.
Social rarely works in isolation. We pair it with video production for reels, graphic design for templates, and advertising to amplify the strongest posts — so every piece of content does more than one job.
Frequently asked questions.
Video Production & Editing
Video is one of the most powerful ways for a therapist or trainer to build connection at a distance — but only if it's made with care. We pr…
Let's talk about social media.
A free 30-minute call to understand your practice and whether this service is the right fit.