Atlantic CBT & EMDR
Coaching a psychotherapist to run her own social media and video, with us alongside.
Atlantic CBT & EMDR wanted to build a genuine social media and video presence in-house. We coached the team on how to edit video, create content and manage their social media — giving them the tools and confidence to do it themselves, with us alongside for support.
- 01Build a sustainable, in-house social media and video content capability
- 02Develop a clear strategy for what to post and why
- 03Grow brand awareness and audience trust through consistent content
Coaching a psychotherapist to run her own social media and video, with us alongside.
Still working together today.
What we were asked to do.
Atlantic CBT & EMDR is the online psychotherapy practice of Romina Scaramagli, an accredited CBT and EMDR psychotherapist based in Cornwall, offering CBT, EMDR and Compassion Focused Therapy to clients across the UK.
- Build a sustainable, in-house social media and video content capability
- Develop a clear strategy for what to post and why
- Grow brand awareness and audience trust through consistent content
At a glance.
The headline moves we made on this project.
- /01Coaching on how to edit their own video content
- /02Guidance on creating content that suits their practice and audience
- /03Hands-on support managing their social media channels
- /04Content frameworks that make showing up consistently far easier
- /05A sustainable, in-house content system with us alongside for support
Three phases, from listening to launch.
Every project starts with listening. The phases below are the shape this one took, and the shape yours would take too.
- 01Phase 1Discovery
Understood the practice's values, audience and the kind of content that would feel authentic and professional to them.
- 02Phase 2Coaching
Coached the team on editing video, creating content and managing their social media day-to-day.
- 03Phase 3Ongoing Support
Remained available to advise, review content and help the team evolve their approach as their channels grow.
Where we started, and how we solved it.
Wanted an authentic social media presence without fully outsourcing content creation
Built a channel-specific social media and video strategy tailored to the practice
No structured strategy to guide what to post, when, or on which channels
Delivered hands-on coaching to build confidence and in-house capability
Needed confidence and practical skills to create video content independently
Set up an ongoing support relationship to refine and grow the approach over time
What changed.
We only list what we can stand behind. This partnership is still running, so the list keeps growing.
A confident in-house content creation team with a clear strategy
Active and consistent social media presence across channels
Growing audience engagement supported by ongoing strategic guidance
“Adam has been really helpful in getting me going with social media for my business and has done some excellent work for me. He has a friendly and patient approach and has been great at explaining things which has been invaluable to me. Thanks Adam, I really appreciate your help.”
Consistent, credible social media without it living in your head.
Most therapists know they should post and dread doing it. What you see in this project is our standing arrangement: we learn your voice and your ethical boundaries, plan a month at a time, produce the content, and you approve it. You stay the clinician; we stay the people who make it happen every week.
Every project gets a senior eye from first call to launch. No account managers, no hand-offs.
About Psyche CreativeEvery post is written to BACP, UKCP and HCPC guidance: no testimonials from clients, no promises, nothing that trades on distress.
Agreed cadence, scheduled in advance, with a monthly plan you sign off before anything goes live.
Short-form video, carousels and stories designed to your brand, so your feed looks like one practice, not a scrapbook.
- 1Discovery
We map your audience, ethics and tone of voice — what you'll talk about, and what you won't.
- 2Strategy & Planning
Monthly content plan, content pillars and creative direction aligned to your practice and goals.
- 3Creation & Scheduling
Graphics, captions and short-form video produced and scheduled — approved by you each month.
- 4Review & Refine
We analyse performance and refine the plan as we go. Small, honest improvements every month.
The things people ask after reading this.
Straight answers about the work, the timeline and what it would cost to do something similar.
Let's talk about your version of this.
A free 30-minute call: tell us what you need, and we'll tell you straight what it would take, and what it would cost. No pitch deck, no pressure.
- Founder-led, UK-based
- Reviewed against BACP, UKCP and HCPC guidance
- Clear, fixed packages with no surprise extras
- Most clients stay on for monthly support
- 1 reel and 1 static post every week
- Up to 3 platforms managed
- Captions, hashtags and scheduling handled
- Monthly content calendar for your approval
Usually a reply within one working day.
More work for therapy practices.
Three platforms, one steady voice: social media handled since October 2025.
Two videos and a post every week, so the clinicians never have to think about it.
A YouTube channel launched from nothing, and a content system she now runs herself.
