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Case studies/Atlantic CBT & EMDR
Case study

Atlantic CBT & EMDR

Atlantic CBT & EMDR wanted to build a genuine social media and video presence in-house. We coached the team on how to edit video, create content and manage their social media — giving them the tools and confidence to do it themselves, with us alongside for support.

Atlantic CBT & EMDR — project by Psyche Creative
Client
Atlantic CBT & EMDR
Industry
Psychological Therapy
Duration
Ongoing
Deliverables
Social media strategy · Video strategy · Content coaching · Channel support
The brief

What we were asked to do.

Atlantic CBT & EMDR wanted to build a genuine social media and video presence in-house. We coached the team on how to edit video, create content and manage their social media — giving them the tools and confidence to do it themselves, with us alongside for support.

Project highlights

At a glance.

The headline moves we made on this project.

  • /01Coaching on how to edit their own video content
  • /02Guidance on creating content that suits their practice and audience
  • /03Hands-on support managing their social media channels
  • /04Content frameworks that make showing up consistently far easier
  • /05A sustainable, in-house content system with us alongside for support
The approach

Three phases, from listening to launch.

Phase 1
Discovery

Understood the practice's values, audience and the kind of content that would feel authentic and professional to them.

Phase 2
Coaching

Coached the team on editing video, creating content and managing their social media day-to-day.

Phase 3
Ongoing Support

Remained available to advise, review content and help the team evolve their approach as their channels grow.

Challenges & solutions

Where we started — and how we solved it.

The challenges
  • 01Wanted an authentic social media presence without fully outsourcing content creation
  • 02No structured strategy to guide what to post, when, or on which channels
  • 03Needed confidence and practical skills to create video content independently
Our solutions
  • 01Built a channel-specific social media and video strategy tailored to the practice
  • 02Delivered hands-on coaching to build confidence and in-house capability
  • 03Set up an ongoing support relationship to refine and grow the approach over time
Results & impact

What changed.

A confident in-house content creation team with a clear strategy

Active and consistent social media presence across channels

Growing audience engagement supported by ongoing strategic guidance

Adam has been really helpful in getting me going with social media for my business and has done some excellent work for me. He has a friendly and patient approach and has been great at explaining things which has been invaluable to me. Thanks Adam, I really appreciate your help.

RS
Romina Scaramagli
Accredited CBT & EMDR Psychotherapist, Atlantic CBT & EMDR
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