Hutchins Psychology
A calm, booking-first website for an EMDR Europe accredited trainer.
Hutchins Psychology approached us to create a website that reflected their professionalism and care while driving visitors towards booking and contact actions.
- 01Improve UX/UI
- 02Strengthen brand identity
- 03Increase conversions to booking and enquiry
A calm, booking-first website for an EMDR Europe accredited trainer.
Still working together today.
What we were asked to do.
Hutchins Psychology is led by Dr Jonathan Hutchins, a Consultant Clinical Psychologist and EMDR Europe Accredited Trainer and Consultant. The practice offers EMDR therapy, EMDR Europe accredited training, CPD workshops and online supervision for therapists.
- Improve UX/UI
- Strengthen brand identity
- Increase conversions to booking and enquiry
At a glance.
The headline moves we made on this project.
- /01Complete website rebuild on WordPress with a calm, BACP-aligned visual identity
- /02Booking-first information architecture with one-tap contact across every page
- /03Mobile-first redesign — 70%+ of traffic arrives on mobile
- /04Schema markup for MedicalOrganization & Person to support clinical-intent SEO
- /05Managed hosting with daily backups and ongoing performance care
The search strategy behind each page.
Every page was built around the terms real clients actually search for, with SEO titles and meta descriptions written to earn the click, not just the ranking.
Homepage
About
Services
Contact
Three phases, from listening to launch.
Every project starts with listening. The phases below are the shape this one took, and the shape yours would take too.
- 01Phase 1Discovery
Analysed the previous site, audited search performance, and mapped the barriers stopping clients from getting in touch.
- 02Phase 2Design & Branding
Built a clean, calming visual identity — a measured palette, considered serif headings, and imagery that reflects the practice's tone.
- 03Phase 3UX & Development
Optimised navigation and conversion paths so every page leads naturally towards booking or contact.
Where we started, and how we solved it.
Limited user flow to contact and booking
Rebuilt the navigation around a single 'Book a session' path with persistent CTAs
Outdated design no longer matching the practice's clinical standing
Designed a calm, refined identity — considered serif typography, low-stimulus palette, accessible contrast
No ongoing site management or maintenance
Introduced a monthly maintenance package covering performance, backups, security and content updates
What changed.
We only list what we can stand behind. This partnership is still running, so the list keeps growing.
Increased website engagement and booking conversions
Improved loading speed and performance
Stronger brand consistency online
“Adam has been tremendously helpful to my business. He has created a new website which has aided in promoting my services. He has also done some excellent work on social media for my company and I can highly recommend him.”
Your website should do this job for you, too.
A therapy website is the moment a nervous person decides whether to get in touch. Everything in this project is how we build every site: calm design, plain language, booking a tap away, and pages mapped to the searches your clients actually make. That is true whether you are a solo practitioner, a group practice or a training provider.
Every project gets a senior eye from first call to launch. No account managers, no hand-offs.
About Psyche CreativeEach page targets the terms your ideal clients type, so the site brings enquiries rather than just receiving them.
Low-stimulus design, no pop-up pressure, accessible contrast, and every page reviewed against BACP, UKCP and HCPC guidance.
Hosting, backups, updates and small changes handled for you, so the site keeps pace with your practice.
- 1Discovery
A call to understand your practice, ideal clients, and the barriers stopping the right people getting in touch.
- 2Design & Build
We design and build with purpose — a calming visual identity, easy booking, and accessible content.
- 3Launch & Optimise
Test, refine, and track performance across devices and search before we go live.
- 4Support & Growth
Ongoing care — content, performance, and small improvements over time.
The things people ask after reading this.
Straight answers about the work, the timeline and what it would cost to do something similar.
Let's talk about your version of this.
A free 30-minute call: tell us what you need, and we'll tell you straight what it would take, and what it would cost. No pitch deck, no pressure.
- Founder-led, UK-based
- Reviewed against BACP, UKCP and HCPC guidance
- Clear, fixed packages with no surprise extras
- Most clients stay on for monthly support
- 3–5 page website designed around your practice
- Trauma-informed, mobile-first design
- Contact form and booking link integration
- Core SEO setup — page titles, meta descriptions, schema
Usually a reply within one working day.
