Hutchins Psychology
Hutchins Psychology approached us to create a website that reflected their professionalism and care while driving visitors towards booking and contact actions.
What we were asked to do.
Hutchins Psychology approached us to create a website that reflected their professionalism and care while driving visitors towards booking and contact actions.
At a glance.
The headline moves we made on this project.
- /01Complete website rebuild on WordPress with a calm, BACP-aligned visual identity
- /02Booking-first information architecture with one-tap contact across every page
- /03Mobile-first redesign — 70%+ of traffic arrives on mobile
- /04Schema markup for MedicalOrganization & Person to support clinical-intent SEO
- /05Managed hosting with daily backups and ongoing performance care
The search strategy behind each page.
Every page was built around the terms real clients actually search for — with SEO titles and meta descriptions written to earn the click, not just the ranking.
Homepage
About
Services
Contact
Three phases, from listening to launch.
Analysed the previous site, audited search performance, and mapped the barriers stopping clients from getting in touch.
Built a clean, calming visual identity — a measured palette, considered serif headings, and imagery that reflects the practice's tone.
Optimised navigation and conversion paths so every page leads naturally towards booking or contact.
Where we started — and how we solved it.
- 01Limited user flow to contact and booking
- 02Outdated design no longer matching the practice's clinical standing
- 03No ongoing site management or maintenance
- 01Rebuilt the navigation around a single 'Book a session' path with persistent CTAs
- 02Designed a calm, refined identity — considered serif typography, low-stimulus palette, accessible contrast
- 03Introduced a monthly maintenance package covering performance, backups, security and content updates
What changed.
Increased website engagement and booking conversions
Improved loading speed and performance
Stronger brand consistency online
“Adam has been tremendously helpful to my business. He has created a new website which has aided in promoting my services. He has also done some excellent work on social media for my company and I can highly recommend him.”
Dr Kat Aguilera (Resilience Rises)
Therapy, Coaching & Resilience Training
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