Case studies/Dr Lorna Robinson

Case study

Dr Lorna Robinson

Dr Lorna Robinson needed a high-quality, search-optimised website to establish her EMDR therapy practice in Manchester — building trust with prospective clients and ranking for the clinical searches that matter most.

Client

Dr Lorna Robinson

Industry

Psychological Therapy & EMDR

Duration

Ongoing

Deliverables

Website design · Professional SEO · Hosting

Links

Visit website

The brief

What we were asked to do.

Project highlights

At a glance.

The headline moves we made on this project.

/01Search-optimised website built around EMDR therapy in Manchester
/02Clean, calm design that reflects the professionalism of the practice
/03Booking-first architecture guiding visitors towards first contact
/04Schema markup for clinical search visibility
/05Managed hosting with ongoing performance care

Website & SEO breakdown

The search strategy behind each page.

Every page was built around the terms real clients actually search for — with SEO titles and meta descriptions written to earn the click, not just the ranking.

/01

Homepage

SEO title

EMDR Therapy in Manchester | Dr Lorna Robinson

Meta description

EMDR therapy in Manchester with Dr Lorna Robinson. Specialist treatment for trauma, PTSD and anxiety in adults. Book a free initial consultation today.

Target keywords

EMDR therapy Manchestertrauma therapist ManchesterEMDR for anxiety

/02

About

SEO title

About Dr Lorna Robinson | EMDR & Trauma Therapist, Manchester

Meta description

Meet Dr Lorna Robinson, an EMDR and trauma therapist in Manchester helping adults recover from trauma, PTSD and anxiety with a calm, evidence-based approach.

Target keywords

Dr Lorna RobinsonEMDR practitioner Manchestertrauma therapist

/03

EMDR Therapy

SEO title

What is EMDR Therapy? Trauma & PTSD Treatment | Manchester

Meta description

How EMDR therapy works and who it helps. Specialist treatment for trauma, PTSD and anxiety in Manchester and online with Dr Lorna Robinson.

Target keywords

what is EMDREMDR for PTSDEMDR for trauma Manchester

/04

Contact

SEO title

Contact & Book | Dr Lorna Robinson EMDR Therapy, Manchester

Meta description

Book a free initial consultation with Dr Lorna Robinson, EMDR therapist in Manchester. In-person and online appointments available.

Target keywords

book EMDR therapy ManchesterEMDR therapist near metherapy consultation Manchester

The approach

Three phases, from listening to launch.

Phase 1

Discovery

Mapped the local search landscape for EMDR therapy in Manchester and identified the keyword gaps the previous presence wasn't capturing.

Phase 2

Design & Build

Created a calm, professional website that balances clinical authority with warmth — designed to convert first-time visitors into enquiries.

Phase 3

SEO & Launch

Implemented on-page SEO, schema markup and performance optimisation to give the site a strong foundation from day one.

Challenges & solutions

Where we started — and how we solved it.

The challenges

01No established online presence for a specialist EMDR service in Manchester
02Competitive local search landscape for therapy and psychological services
03Needed to communicate clinical credibility while remaining approachable

Our solutions

01Built and optimised the site around high-intent EMDR and therapy search terms for Manchester
02Designed a considered visual identity — calm palette, clear credentials, accessible copy
03Structured the site to convert search traffic into enquiries with persistent contact CTAs

Results & impact

What changed.

↑

High-quality search-optimised website live and performing

↑

Strong foundation for local SEO growth in Manchester

↑

Professional online presence matching the clinical standard of the practice

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