Psyche Creative — Connecting Humanity to Healing
Case studies/Web Design/Fit 2 Practise
Case study
Web DesignOngoing partnership

Fit 2 Practise

From WordPress to a custom-coded course platform, built around the learner.

Fit 2 Practise supports nurses and midwives through NMC Fitness to Practise with online courses, resources and mentorship. We first built the platform on WordPress with WooCommerce and LearnDash; as the business grew, we rebuilt it from the ground up in custom code — faster, easier to use on a phone, and shaped entirely around how learners move through the process.

Fit 2 Practise — project by Psyche Creative
Client
Fit 2 Practise
Industry
Online Courses for NMC Fitness to Practise
Duration
Ongoing — WordPress build, then a custom-coded rebuild
Deliverables
Custom-coded website · Course catalogue & checkout · Learner portal · Original WordPress & LearnDash build · Hosting · Social media · Video production
2
Generations of the platform: WordPress, then custom code
Stripe
Checkout, so card details never touch the site
Ongoing
Hosting, care and content
The short version
If you only read one part of this page.
Scroll for the full story ↓
What they needed
  • 01Sell and deliver courses without technical friction
  • 02Help learners find the right course for where they are in the process
  • 03Earn the trust of nurses and midwives at a stressful time
What we delivered
Custom-coded websiteCourse catalogue & checkoutLearner portalOriginal WordPress & LearnDash buildHostingSocial mediaVideo production
The outcome

From WordPress to a custom-coded course platform, built around the learner.

Still working together today.

The brief

What we were asked to do.

About Fit 2 Practise

Fit 2 Practise supports nurses, midwives and nursing associates through the NMC Fitness to Practise process with online courses, resources and 1:1 mentorship, built by professionals who have been through the process themselves. It gives 10% of its income to NMCWatch, which supports registrants.

Objectives
  • Sell and deliver courses without technical friction
  • Help learners find the right course for where they are in the process
  • Earn the trust of nurses and midwives at a stressful time
Project highlights

At a glance.

The headline moves we made on this project.

  • /01Rebuilt from WordPress into a custom-coded platform, with no plugins between learners and their courses
  • /02Course catalogue organised by stage of the NMC process, with a 20% bundle discount applied automatically in the cart
  • /03Secure Stripe checkout, instant lifetime access and a clear 14-day refund policy at the point of purchase
  • /04Learner portal tracking progress and quizzes, with verifiable certificates on completion
  • /05Resources, 1:1 mentorship, CV writing and a full NMC Fitness to Practise guide, each a tap away on mobile
  • /06Ongoing social media and video supporting course launches
The approach

Three phases, from listening to launch.

Every project starts with listening. The phases below are the shape this one took, and the shape yours would take too.

  1. 01Phase 1
    Foundation

    Launched the first platform on WordPress with WooCommerce and LearnDash, to get courses selling and being delivered quickly.

  2. 02Phase 2
    Rebuild

    Rebuilt the site in custom code around the learner journey — finding the right course for their stage of the process, buying it, and picking up where they left off.

  3. 03Phase 3
    Growth

    Added resources, mentorship and CV services, an NMC Fitness to Practise guide and articles, alongside ongoing video and social content.

Challenges & solutions

Where we started, and how we solved it.

01

A plugin-based WordPress stack that had become slow and hard to extend

01

A custom-coded platform with secure Stripe checkout and nothing unnecessary in the way

02

Learners arriving anxious, often on a phone, needing the right course for their stage quickly

02

A catalogue organised by stage of the NMC process, and a mobile menu that surfaces every service in one tap

03

Earning the trust of a regulated professional audience at a difficult point in their careers

03

Reassurance at every step — refund policy, lifetime access and a free intro call

Results & impact

What changed.

We only list what we can stand behind. This partnership is still running, so the list keeps growing.

A faster platform, free of plugin updates and licences

Courses, resources and services that work as well on a phone as on a desktop

One place for learners to buy, learn and evidence their development with certificates

Inside the work

A closer look.

Real screens from the finished work, not mock-ups. Open any of them full size.

Fit 2 Practise course catalogue filtered by stage of the NMC process
The course catalogue, filterable by stage of the NMC process, with the 20% bundle discount explained up front.
Open full size
Fit 2 Practise cart with refund policy, lifetime access and Stripe checkout reassurance
Checkout reassurance where it matters: 14-day refunds, instant lifetime access and Stripe payments.
Open full size
How it evolved

Every version, as delivered.

Good design keeps up with the client. Each revision below responded to something that changed in their work.

The original Fit 2 Practise website, built on WordPress
01WordPress build

The first platform: WordPress with WooCommerce and LearnDash, to get courses selling quickly.

Open full size
The rebuilt Fit 2 Practise homepage, custom-coded
02Custom-coded rebuild

Rebuilt from the ground up in custom code, with the learner portal, mentorship and NMCWatch partnership front and centre.

Open full size
For your practice

Your website should do this job for you, too.

A therapy website is the moment a nervous person decides whether to get in touch. Everything in this project is how we build every site: calm design, plain language, booking a tap away, and pages mapped to the searches your clients actually make. That is true whether you are a solo practitioner, a group practice or a training provider.

Adam Watters, founder of Psyche Creative
Led by Adam Watters, founder

Every project gets a senior eye from first call to launch. No account managers, no hand-offs.

About Psyche Creative
/01
Built around how clients search

Each page targets the terms your ideal clients type, so the site brings enquiries rather than just receiving them.

/02
Trauma-informed by default

Low-stimulus design, no pop-up pressure, accessible contrast, and every page reviewed against BACP, UKCP and HCPC guidance.

/03
Never your problem again

Hosting, backups, updates and small changes handled for you, so the site keeps pace with your practice.

How your project would run
4 steps, the same ones used here
  1. 1
    Discovery

    A call to understand your practice, ideal clients, and the barriers stopping the right people getting in touch.

  2. 2
    Design & Build

    We design and build with purpose — a calming visual identity, easy booking, and accessible content.

  3. 3
    Launch & Optimise

    Test, refine, and track performance across devices and search before we go live.

  4. 4
    Support & Growth

    Ongoing care — content, performance, and small improvements over time.

Questions about this project

The things people ask after reading this.

Straight answers about the work, the timeline and what it would cost to do something similar.

Want something similar?

Let's talk about your version of this.

A free 30-minute call: tell us what you need, and we'll tell you straight what it would take, and what it would cost. No pitch deck, no pressure.

  • Founder-led, UK-based
  • Reviewed against BACP, UKCP and HCPC guidance
  • Clear, fixed packages with no surprise extras
  • Most clients stay on for monthly support
Web Design
Starter Site package
From £600one-off
  • 3–5 page website designed around your practice
  • Trauma-informed, mobile-first design
  • Contact form and booking link integration
  • Core SEO setup — page titles, meta descriptions, schema
See every web design package →

Usually a reply within one working day.

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