Dr Jeromy Hrabovecky
A three-layer content funnel, from social media to a paid Skool community.
Based in Brussels and working internationally, Dr Jeromy Hrabovecky needed a complete content funnel built around his Skool platform — using long-form video, YouTube and social media to nurture an audience from first discovery through to committed membership.
- 01Drive membership growth on the Skool platform
- 02Build an audience funnel across social media and YouTube
- 03Create a sustainable, compounding content system
A three-layer content funnel, from social media to a paid Skool community.
Still working together today.
What we were asked to do.
Dr Jeromy Hrabovecky is a psychologist and neuropsychologist in Brussels, trained at the Université Libre de Bruxelles in psychology, neuropsychology and psychotraumatology, working with trauma, mood and cognitive assessment.
- Drive membership growth on the Skool platform
- Build an audience funnel across social media and YouTube
- Create a sustainable, compounding content system
At a glance.
The headline moves we made on this project.
- /01End-to-end content funnel mapped from social media through to Skool membership
- /02Long-form video content produced and posted directly to Skool for members
- /03Shorter long-form YouTube content drawing a wider audience into the funnel
- /04Social media posts driving traffic to YouTube and building top-of-funnel reach
- /05A layered nurture system designed to compound audience trust over time
Three phases, from listening to launch.
Every project starts with listening. The phases below are the shape this one took, and the shape yours would take too.
- 01Phase 1Discovery
Mapped the full audience journey from cold discovery to Skool membership, identifying the right content format for each stage.
- 02Phase 2Funnel Build
Designed a three-layer content system: social media at the top, YouTube in the middle, and long-form Skool content at the bottom.
- 03Phase 3Execution & Growth
Handled video editing, content ideation and social media management across all layers to grow the funnel consistently.
Where we started, and how we solved it.
No structured content system to guide audiences towards the Skool membership
Built a clear three-tier funnel: social media → YouTube → Skool
Multiple platforms to manage with different content requirements at each stage
Created platform-appropriate content at every stage, handled end-to-end
Needed to build trust and nurture audiences over time before conversion
Developed a consistent posting rhythm designed to compound audience trust over time
What changed.
We only list what we can stand behind. This partnership is still running, so the list keeps growing.
A live, structured content funnel moving audiences from discovery to membership
Consistent video and social output across all three platform layers
Growing audience and Skool membership driven by layered content nurture
A content system that moves people from first glimpse to committed client.
One good post does not fill a practice or a membership. A funnel does: short content that earns attention, longer content that builds trust, and a clear place for people to commit when they are ready. This project shows the shape of it; we build the same structure around whatever you are growing, from a caseload to a course to a community.
Every project gets a senior eye from first call to launch. No account managers, no hand-offs.
About Psyche CreativeSocial clips, long-form YouTube, email and membership content, each edited and published on a schedule.
We track how people move between layers, so decisions are made on what is working rather than on instinct.
Content that keeps working months after it is published, building an audience that grows while you see clients.
- 1Discovery
A deeper-than-usual audit of your current marketing, audiences, goals and calendar.
- 2Architecture
We design the funnel — what runs when, on which channel, and how each piece feeds the next.
- 3Build
All assets produced together: landing pages, video, ads, social, automated emails.
- 4Operate
Monthly cycles of launch, review and refine — the system improves over time, not just at launch.
The things people ask after reading this.
Straight answers about the work, the timeline and what it would cost to do something similar.
Let's talk about your version of this.
A free 30-minute call: tell us what you need, and we'll tell you straight what it would take, and what it would cost. No pitch deck, no pressure.
- Founder-led, UK-based
- Reviewed against BACP, UKCP and HCPC guidance
- Clear, fixed packages with no surprise extras
- Most clients stay on for monthly support
- Two or three services working to one strategy
- Monthly planning and content calendar
- Landing page support for campaigns
- Website maintenance and hosting included
Usually a reply within one working day.
More work for therapy practices.
A YouTube channel launched from nothing, and a content system she now runs herself.
Three platforms, one steady voice: social media handled since October 2025.
A recognisable clinical brand, carried through eight months of content.
