Dr Jeromy Hrabovecky
Based in Brussels and working internationally, Dr Jeromy Hrabovecky needed a complete content funnel built around his Skool platform — using long-form video, YouTube and social media to nurture an audience from first discovery through to committed membership.
What we were asked to do.
Based in Brussels and working internationally, Dr Jeromy Hrabovecky needed a complete content funnel built around his Skool platform — using long-form video, YouTube and social media to nurture an audience from first discovery through to committed membership.
At a glance.
The headline moves we made on this project.
- /01End-to-end content funnel mapped from social media through to Skool membership
- /02Long-form video content produced and posted directly to Skool for members
- /03Shorter long-form YouTube content drawing a wider audience into the funnel
- /04Social media posts driving traffic to YouTube and building top-of-funnel reach
- /05A layered nurture system designed to compound audience trust over time
Three phases, from listening to launch.
Mapped the full audience journey from cold discovery to Skool membership, identifying the right content format for each stage.
Designed a three-layer content system: social media at the top, YouTube in the middle, and long-form Skool content at the bottom.
Handled video editing, content ideation and social media management across all layers to grow the funnel consistently.
Where we started — and how we solved it.
- 01No structured content system to guide audiences towards the Skool membership
- 02Multiple platforms to manage with different content requirements at each stage
- 03Needed to build trust and nurture audiences over time before conversion
- 01Built a clear three-tier funnel: social media → YouTube → Skool
- 02Created platform-appropriate content at every stage, handled end-to-end
- 03Developed a consistent posting rhythm designed to compound audience trust over time
What changed.
A live, structured content funnel moving audiences from discovery to membership
Consistent video and social output across all three platform layers
Growing audience and Skool membership driven by layered content nurture
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