What makes a good therapy practice name?
- —Easy to say and spell. If you have to spell it out on the phone every time, it will cost you enquiries.
- —Calm rather than clever. Puns and wordplay can feel flippant to someone in distress.
- —Room to grow. 'Anxiety Help Leeds' is limiting if you later work with grief or couples.
- —Honest about what you do. A name shouldn't imply services, titles or outcomes you don't offer.
- —Distinctive locally. Search your town plus the name — if there's already a 'Willow Counselling' five miles away, keep looking.
The checks to run before you choose
Before you print anything or buy a domain, spend twenty minutes on due diligence. Search Companies House and the UK IPO trade mark register, check whether the .co.uk is available, search Google Maps for the name in your area, and check Instagram, Facebook and LinkedIn handles. A name that fails one of these is usually not worth the fight.
From name to brand
Once you've chosen, the name becomes the anchor for everything else. Our guide to therapy business name ideas has more than a hundred more examples and the thinking behind them; then see therapist logo ideas for the next step. If you'd like a name, logo and identity developed together, that's what our brand identity service is for.